Editorial transparency
Meet our editorial team
Three editors research, write and verify every offer in the directory. Here is who they are, what each of them is responsible for, and the methodology they follow on every listing.
Editorial lead
Maya Reed
Maya leads the directory's written coverage and sets the tone of every article. She has spent years writing about UK consumer money, apps and subscription services, and her guiding rule is that a listing should read like advice from a well-informed friend: what the product is, why it is worth a look, and exactly what you receive for joining through a referral.
What Maya is responsible for
- Writes and edits the offer articles across the directory
- Shapes the category structure and picks homepage features
- Reads every rewrite first and sends back anything that buries the reward, pads its word count or repeats itself
Offer verification editor
Ellis Morgan
Ellis owns the checking process behind every listing. His remit covers referral destinations, recorded rewards, codes, qualifying steps and checked dates. Where a provider has changed its reward, ended a scheme or moved its referral journey, he updates the listing or moves it to the under-review page.
What Ellis is responsible for
- Confirms every referral link and code resolves to a live signup journey before publication
- Checks recorded rewards and qualifying steps against the provider's own referral pages and terms
- Maintains the sources cited at the foot of each article and the checked date on each listing
Consumer research editor
Rowan Bell
Rowan focuses on the questions a UK consumer is likely to ask before joining: who is eligible, what counts as a qualifying action, when the reward lands, and what the small print says about existing customers. Their work brings practical conditions to the foreground of each article and challenges unsupported product claims or generic filler.
What Rowan is responsible for
- Researches new referral schemes for the catalogue and tracks schemes that have closed or changed
- Writes the step-by-step signup guidance so it follows the provider's real journey rather than a template
- Challenges anything in an article that is not backed by the brand's own material
Our editorial methodology
Every offer in the directory goes through the same five-step process, whoever writes it.
1. Source the offer
Every listing begins with the provider's own referral page, terms and product pages. We do not write from second-hand summaries, and the sources used are linked at the foot of each offer article.
2. Write from the reader's side
Articles open with what the platform is and what it does well, then explain the referral reward, the steps to claim it and what the referred customer receives. Plain English, no padding, no copied marketing slogans.
3. Verify before dating
The verification editor checks the referral destination, the recorded reward and the qualifying steps against the provider's live material. Only then is the checked date on the page updated.
4. Hold back what we cannot confirm
If a usable referral destination cannot be confirmed, the offer leaves the active directory and appears on the under-review page instead of being presented as live.
5. Correct openly
Providers change their schemes without notice. Readers can request a correction at any time, and confirmed changes are reflected in the article and its checked date.
